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'Ultralase UK' and sister company 'Optimax Clinics Limited', both owned by Russell Ambrose, profit from purposefully mis-selling
vision correction procedures (laser surgery and lens replacement) and knowingly misleading clients about the potential risks.

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Sasha Ro​doy

Campaigner & Patient Advocate at 
My Beautiful Eyes Foundation

In early 2011, Sasha's eyes were irreparably damaged by Optimax during refractive eye surgery. Optimax tried to persuade her that this was a very rare case but she soon realised this was far from the truth. In fact, many had tried to post their terrible experiences online but their reviews were being deleted.

In January 2012, Sasha launched the 'My Beautiful Eyes' campaign calling for the UK government to regulate the refractive eye surgery industry.  As a result, Sasha was inundated by people asking for advice and sharing their experiences which further led her to set up the 'My Beautiful Eyes Foundation', a non-profit organisation dedicated to offering help and advice relating to refractive eye surgery (both pre and post op).

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